Electric guitars are extremely fascinating instruments not only for skilled players but also for "regular" music lovers, who take pleasure and pride just by owning these instruments, maybe strumming a chord from time to time. They are an icon of our time.
The story of the electric guitar development in America since the late 40's is very interesting, especially with the towering figure of Leo Fender who was at the same time a skilled engineer and a visionary designer. His figure is so strong that the genial designs he made from the late 40's to the 60's remained unchanged until today and in fact defined the main shapes of electric guitars. While for more or less experienced aficionados several models exist, like Les Paul, SG, telecaster, the Fender stratocaster is "the" electric guitar for the casual person. Why do we need other designs?
On one hand, why should not be like that? We have one basic shape for saxophones, violins, pianos, and so on, so why ask for alternative designs? My answer is, why not? Why not adventure in the Leo territory and try to come up with something as simple and beautiful, only from another perspective? I have noticed in most of the attempts to design new guitars, a sort of fear of the great reference designs, leading in most cases to radically new approaches which are certainly fascinating, but in many case may appear as "weird", or different for the sake of be different.
The basic philosophy of my approach is to "reinvent the weel", and try to come out with basic, natural, no-nonsense designs that stand on their own, without denying that we are standing on the shoulders of giants. You will not see artificial designs that look unnatural. My goal is to provide you with simple designs, hoping they will reveal hints of how much time was spent in the making. It is a very difficult task, because every line and curve needs to be polished and corrected countless times, but I see it essentially as an attempt to say something new, and to look forward, which is in my opinion the true message of the timeless work of Leo Fender.